Guides
Viral Hooks Guide — Archetypes, Examples & Scores
The complete guide to viral hooks for TikTok, Reels, and Facebook — types, timing, rewrite patterns, and live scores from the Vyrex hook library.
Hooks are not titles — they are pattern interrupts that earn the next second of attention. This guide maps hook archetypes to live Vyrex library data and links every type to programmatic deep dives.
Hook archetypes we track
| Type | Best for | Example shape |
|---|---|---|
| Question | Curiosity gaps | "Why does nobody talk about…" |
| POV opener | Identity hooks | "POV: you finally…" |
| Pattern interrupt | Scroll stop | Visual + verbal mismatch |
| Countdown | Listicles | "3 things I wish I knew…" |
| Confession | Relatability | "I spent $X so you don't have to" |
Full programmatic pages: /hooks
Score your hook before filming
Free Vyrex tool
Hook Analyzer
Score your opening line against proven viral hook archetypes.
Open Hook Analyzer →Top formula using hooks this week
Rewrite patterns that lift scores
- Specificity — swap vague nouns for numbers or timeframes
- Stakes — name what the viewer loses by scrolling
- Contrast — before/after in one line
- Audience call-out — "If you post daily and still…"
Trend context
Trend velocity chart unavailable.
Viral intelligence & data editorial
The Vyrex Research team publishes methodology-backed guides from aggregate analysis of viral short-form video — no individual creator data, no guesswork.
FAQ
- How long should a hook be?
- Target under 1.5 seconds on-screen and one breath spoken. Longer hooks work only for story-led formats with immediate visual tension.
- Should I write the hook or film first?
- Write three hook variants before filming. Test the strongest with the hook analyzer — cheapest iteration loop available.
Newsletter
The weekly viral formula breakdown
One email per week: rising formulas, hook patterns, and what changed in the Trend Index — no fluff.